THE IMPORTANCE OF INFORMATION SHARING
Friday, September 3rd, 2010As I have mentioned previously, I mediate ‘lemon law” automobile/recreational vehicle cases. That is, a consumer, having recurring issues with her vehicle, believes that the alleged repairs by the dealer have not fixed the “problem” and so sues seeking to have the automobile repurchased or replaced. Many times, neither occurs; the manufacturer offers a sum of money which the plaintiff consumer accepts and agrees to keep the vehicle.
In these mediations, I often feel that there is unequal bargaining power between the plaintiff consumer and the defendant manufacturer. This is especially so when I learn that prior to the mediation, the defendant manufacturer has assessed or evaluated the case, possibly even having conducted a round table discussion about it, and has placed a value on it, setting a monetary sum on how much it is willing to offer in settlement. This occurs more often than not! Through experience, I have learned that very rarely will the defendant manufacturer agree to go much higher than this pre-determined limit; maybe $1,000 but usually not more! Thus, I sometimes feel like I am tilting at windmills!
So, here am I with plaintiff, in a mediation whose result almost feels pre-determined. The defendant manufacturer has a set amount in mind: plaintiff can take it or leave it.
Recently, I read an article on www.mediate.com by Jeffrey Krivis entitled “How Did They Price The File?” which notes that a plaintiff’s situation may not be as bleak as I have painted it. Mr. Krivis suggests that by doing some “prequalification” work, plaintiff or her counsel can greatly improve the situation at mediation. Just as a consumer provides a financial institution with a lot of information in order to prequalify for a loan, Mr. Krivis suggests that prior to the mediation, plaintiff’s counsel should essentially do the same thing: share with defense counsel what are plaintiff’s goals and objectives, how she values the case and why, and otherwise share as much information with the defense as possible to insure that the defendant “prices the file” correctly.
Conversely, Mr. Krivis suggests that the defendant do the same with plaintiff: share information regarding the criteria it uses to value the case; is it standard criteria and/or is it something special about this case that causes certain value to be placed on it?
So that the mediation is successful, Mr. Krivis notes that this informational exchange should occur well prior to the mediation and perhaps even with the help of the mediator in a telephone conference call to discuss objectives and expectations. Or, this information can be exchanged in non-confidential mediation briefs; but again, well in advance of the mediation.
Where necessary, plaintiff should, prior to the mediation, discuss large monetary demands with the defendant so that the defendant has ample time to present it to the upper levels of the organization (i.e. “up the chain the demand”) for discussion and/or approval.
In short, the key is sharing information, goals and objectives with the other party well prior to the mediation. By doing so, a plaintiff will have input on how defendant “prices the file” so that when she walks into a mediation, she will not feel as though the ultimate resolution has been pre-determined by some supervisor at some corporate headquarters somewhere else in the country.
Similarly, I, as a mediator, will neither feel as though my hands are somewhat tied as defendant has already determined how much or little movement it is willing to make, nor that my input will have little weight as the evaluation has already taken place!
. . .Just something to think about!
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