"paradox of choice" Archives

Too Many BATNAs

A few weeks ago, the Harvard PONS blog posted an article outlining research findings that too many BATNAs may not be such a great thing. Entitled Negotiation Research: When Many BATNAs Are Worse than One by the PONS staff on July 22, 2021, it discusses a study by Michael [Read More]

By Phyllis Pollack|August 20th, 2021|Negotiation Strategy|

The “Paradox of Choice” and the “Sweet Spot”

The other day, I came across an article on the PBS NewsHour website entitled "Is the famous paradox of choice a myth" by Barry Schwartz dated January 29, 2014. Evidently, there is much controversy whether too many choices create a paralysis.In 2000, Sheena S. Iyengar (Columbia University) and Mark R. [Read More]

By Phyllis Pollack|February 14th, 2014|Research|