The “Paradox of Choice” and the “Sweet Spot”

The other day, I came across an article on the PBS NewsHour website entitled "Is the famous paradox of choice a myth" by Barry Schwartz dated January 29, 2014. Evidently, there is much controversy whether too many choices create a paralysis.In 2000, Sheena S. Iyengar (Columbia University) and Mark R. [Read More]